Illus. with photographs of store displays and arrangements, and in rear with samples of advertisements. Dark green cloth lettered in white. First Edition. Chicago: Flynn Publishing, [1919].

Mailhoit calls on his 25 years' experience as a grocer to advise colleagues in the trade on how to run their groceries, from window displays and advertising techniques, to bookkeeping, purchasing, and customer relations. A fascinating study of retail psychology, most of which still holds up today. Fine.

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